The Windward story
Imagine a country 40 times bigger than the United States. There are no police, no surveillance cameras, no smartphones – an ocean of emptiness where everyone is pretty much blind to what’s at stake.
Until 2010, this was the high seas. Then along came Windward. It’s mission: go deeper into maritime data than anyone has gone before. Initially, it focused on finding ships involved in piracy, but quickly realised its technology could do so much more.
Imbued with a passion for the sea and a desire to create something big and meaningful, Windward set about becoming the first company to model maritime risks. It combined deep domain expertise with data science to create a technology platform that helps organizations assess these risks, and anticipate impactful events. Windward’s insights led to major drug busts; helped curb oil smuggling; and even enabled the United Nations Security Council to discover ships helping North Korea evade sanctions.
As Windward’s platform evolved into today’s advanced analytics the process became more automated. It now identifies for customers previously invisible patterns created by ship movements, and assesses what they mean. And because maritime risk applies to all sea-based activities, Windward is now applying its expertise to marine insurance, enabling actuaries to build models to more accurately quantify risk; helping underwriters reduce losses and boost profits; and encouraging fleets to sail more safely.
Looking to its own future, Windward aims to model all maritime risks: every ship that might crash; every cargo that could be delayed; every dock that might suffer bottlenecks; and every company sweating on just-in-time deliveries. Supply chain disruptions will be anticipated, mitigating their impact, and even preventing them from happening in the first place.
The oceans are changing rapidly. Technology, regulation and climate change are transforming the way we interact with the maritime domain. Yet understanding what’s happening at sea has become more critical and more complicated, throwing up challenges that can only be overcome with deep domain expertise, data and Artificial Intelligence. That’s the Windward way.