About us

The Windward story

Since 2010, our mission has been to use data and insights to make the seas safer, and help the maritime ecosystem thrive.

Our initial focus was on finding ships involved in piracy. But we quickly realized we could do so much more, helping organizations across the entire maritime ecosystem – whether they’re concerned about increased scrutiny from the authorities; being tried in the court of public opinion; threatened by bad actors; or needing to outperform the competition.

We capture, clean and analyze data from multiple sources and then apply artificial intelligence to see how vessels are being operated. This allows you to understand patterns of activity in context and work out what they mean for your organization, so that you can take smarter, swifter decisions.

Understanding the relationship between your organization and what happens at sea is becoming more critical and more complicated. We are committed to ushering in a new era of maritime insights – backed by deep domain expertise, data, and artificial intelligence – to help you navigate those complexities. That’s the Windward way.

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Timeline

2000
UN’s International Maritime Organisation rules that all vessels must switch on and use their AIS.
2004
  • AIS ruling comes into effect for all ships
AIS ruling comes into effect for all ships
2010
  • Commercial satellites become widely available.
  • Windward founded by Ami Daniel & Matan Peled.
Windward founded by Ami Daniel & Matan Peled.
2011
  • Windward seed round raises $1.5m.
Windward seed round raises $1.5m
2012
Windward launches first operational version of Windward Intelligence, then known as MARINT.
2013
  • Windward Series A round raises $5m from Aleph.
  • Windward hires 20th employee.
Windward Series A round raises $5m from Aleph.
2014
  • Windward wins Frost & Sullivan Global Technology Innovation Leader Award.
  • Israel’s Chief Scientist awards Windward first prize in Homeland Security & Cybersecurity Competition.
Windward wins Frost & Sullivan Global Technology Innovation Leader Award.
2015
  • Windward Series B round raises $10.8m from investors including Aleph, Horizons Ventures and former Thomson Reuters CEO Tom Glocer.
  • (Ret.) General David Petraeus and Start-Up Nation co-author, Dan Senor, invest in Windward.
Windward raises $10.8m from Aleph, Horizons Ventures and General David Petraeus.
2016
  • Windward named one of World’s Most Innovative Companies by FastCompany.
  • Windward brings on board another investor: former BP CEO, Lord Browne.
  • Windward appears on front page of the Financial Times.
  • Windward moves to current offices, on 35th floor of Tel-Aviv’s Adgar Tower.
  • Windward hires 50th employee.
Windward named one of World’s Most Innovative Companies by FastCompany.
2017
Windward enters marine insurance market; starts trial with Lloyd’s.
2018
  • Windward adds satellite imagery to its platform after signing partnership agreement with Planet.
  • Windward signs agreement with one of Europe’s largest marine insurers.
  • Windward technology used by UN Security Council to reveal how North Korea evades sanctions.
  • Windward appoints Lord Browne to its Board of Directors.
Former BP CEO Lord Browne joins Windward’s Board of Directors.
2019
  • Windward launches new insurance suite, including new Evaluate product. 
  • Windward launches Compliance, to help banks, fuel and energy cos automatically screen ships, enabling sanctions compliance.
  • Windward announces partnership with HawkEye 360
  • Windward holds inaugural ‘Sea: The Future‘ conference in London.
Windward launches Compliance product; holds first 'Sea: The Future' conference in London

Management

Ami Daniel, Co-Founder & CEO
Ami has been building organisations for two decades. First, there was a community center in Haifa, aimed at promoting coexistence. Then came an NGO to inspire troubled teens. He served as a naval officer, before going on to set up Windward. Ami holds an LLB from Tel-Aviv University.
Matan Peled, Co-Founder & Head of Windward U.S.
Matan’s passion for shipping and the seas stems from his early years, spent sailing, surfing and breathing the ocean. He co-founded Windward with Ami Daniel, whom he met while serving as an officer in Israel’s navy. Matan holds a BA in Business Administration from Herzliya’s IDC university.
Erez Katan, CFO
Erez joined Windward in 2016, bringing with him more than two decades’ experience with early stage startups and publicly-traded high-tech companies. He spent 15 years at PWC, including seven as Technology Partner, leading the firm’s Software Practice in Israel. Erez also held the role of CFO at U.S.-based Bolt insurance (acquired by CVC) and YCD Multimedia. At B-Visible he was co-founder and CEO. He’s also a mean tennis player.
Alli Avishai, Chief Business Officer
Alli boarded the good ship Windward in June 2017. Prior to joining, she spent 16 years - in two stints - at Nasdaq-listed communications software pioneers, Amdocs, rising to the role of Head of Sales & Marketing (APAC). In between, Alli was COO at Focalinfo, a web analytics software company acquired by Verint; VP of Global Professional Services at dBMotion, acquired by AllScripts; and VP Head of Digital at Comverse.
Eran Dvey Aharon, VP R&D
Eran joined the Windward crew in 2017 as VP R&D, a role he also held at mobile travel app, WorldMate, and MyHeritage. Previously, he helped co-found grocery comparison site, MySupermarket. A self-confessed geek, Eran has been writing code since he was 10 and is a passionate reader of sci-fi & fantasy novels. He holds a BSc in computer science from the Technion, Israel’s equivalent of MIT.
Ory Yassur, VP Product
You could say Ory is a product man. He’s been Windward’s VP Product since 2017. He previously held the same role at web-personalisation startup Dynamic Yield, and was Head of Product at Taboola. He spent eight years at Israel’s leading online news-site, Ynet, where he led Business Development, and even had a stint as a psychometric exam teacher.
Ravid Shomer-Shalom, Head of HR
Ravid came aboard in January 2019. She was previously Head of HR at Israel's leading law firm, Yigal Arnon & Co; before that, she worked at NICE as a recruiter and Human Resources manager. Ravid holds a BA in Behavioral Sciences from Beer-Sheba University. In her spare time Ravid enjoys arts & crafts, renovating furniture and designing jewellery.

Investors

Since its founding in 2010, Windward has grown tremendously. To support this growth, the company has raised funds from a number of investors. These include:

Aleph
Aleph is a VC fund focused on partnering with great entrepreneurs to help scale them into large, meaningful companies and globally recognized brands.
Horizons Ventures
Horizons is a Hong Kong-based VC. An early backer of Facebook, Spotify and Airbnb, it manages investments for Asia’s most celebrated businessman, Li-Ka-shing.
XL Innovate
XL Innovate is a VC fund that invests in companies addressing the world's most complex risks with new technologies and products for the insurance industry.
La Maison
Led by Michel Cicurel and Marc Levy, La Maison's shareholders include the Dassault family, Michel David Weill, Carlo de Benedetti, Xavier Niel, Jacques Antoine Granjon and Maurice Levy.
John Browne
Lord Browne was BP CEO from 1995-2007. He’s now chairman of L1 Energy, the Francis Crick Institute, and the Courtauld Institute of Art. In April 2018, he joined Windward’s Board of Directors.
David Petraeus
Retired General David Petraeus is a former director of the CIA. He commanded U.S. forces in Iraq and Afghanistan and is now a member of legendary investment firm, KKR.
Tom Glocer
Tom Glocer is the former CEO of Thomson Reuters. He’s now managing partner of Angelic Ventures, LP, a family office investing in fintech, media, “big data” and healthcare.